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We wrote the next book to define the dynamics of packaging in the retail environment:

• The Visionary Package is authored by packaging experts Richard Gerstman and Herb Meyers. The book examines the impact of package design and provides insights to position the package as a more valuable marketing tool. Providing discussion of the current dynamics of the retail scenario, the book helps marketers take advantage of opportunities they may not have considered before. Case studies of visionary packages of the past and present demonstrate the need for strategic packaging that can break through the clutter now and remain a category leader.
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ARRIVING IN DECEMBER 2007 !

• This book is about creativity in many professions. The authors, Richard Gerstman and Herb Meyers, have interviewed well known creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themes and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.

  CONTENTS:

  Edward Albee, Pulitzer Prize-winning Playwright

  Chris Bangle, BMW Head Stylist

  Dale Chihuly, Renowned Glass Sculptor

  Chuck Close, Artist

  Milton Glaser, Designer

  Ilana Goor, Israeli Sculptor

  David Halberstam, Pulitzer Prize-winning Author

  Marvin Hamlisch, Oscar-winning Composer

  Roland Heiler, Director of Porsche Design

  Ken Heyman, Photographer

  Steven Holl, International Architect

  Erica Jong, Best-selling Author

  Spike Lee, Film Director

  Daniel Libeskind, Architect

  Nandan Nilekani, CEO, Infosys, India

  Karim Rashid, International Designer

  James Rosenquist, Artist

  Julie Taymor, Theater and Film Director

  Paul Thompson, Smithsonian/Cooper-Hewitt Director

  Steve Wozniak, Co-founder of Apple Computer

• SEE Brandchannel review
  
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